Regional Economic Development Council award to fund marketing campaign to attract cyclists to 365-mile Erie Canalway Trail
ALBANY, N.Y. — Parks & Trails New York, a statewide park and trail advocacy group, was awarded $80,000 through Round Three of the Regional Economic Development Council grant awards announced by Governor Cuomo on December 11, 2013. The award will fund an initiative to undertake a multi-faceted marketing campaign to attract national and international cyclists to the 365-mile Erie Canalway Trail between Buffalo and Albany. The Trail extends across 14 New York State counties.
“The Erie Canalway Trail has the potential to become one of the premier national and international bicycling destinations and have a major impact economic impact on the more than 200 Upstate communities along it,” said Parks & Trails New York Executive Director Robin Dropkin. “In addition to varied and beautiful scenery, picturesque villages, charming lodging and impressive historic sites and museums, the Erie Canalway Trail has a name known throughout the world.”
The award was part of the Market New York Grant program, administered by Empire State Development, which supports regionally-themed New York-focused projects that promote tourism destinations, attractions, special events and other travel-related activities.
The marketing campaign will consist of a comprehensive Erie Canalway Trail website, a promotional video, print and online advertising, a presence at trade shows, and trip planning assistance.
“Parks & Trails New York is thrilled to have received this grant award. We thank the Governor, Empire State Development Corporation, and the Finger Lakes Regional Economic Development Council for recognizing that an investment in promoting recreational tourism leads to job creation and an enhanced quality of life,” added Dropkin
New York State Canal Corporation Director Brian U. Stratton said, “This important CFA award made possible by Governor Andrew Cuomo’s Regional Councils initiative will help our partners at PTNY spread the word about one of the most scenic, historic, and interesting bicycling destinations in the world. Working with PTNY we will be able to attract even more people from all over the United States and abroad, and add to the nearly $380 million in tourism spending generated each year in communities along the Canal Corridor.”
Parks & Trails New York is the state’s leading advocate for parks and trails, working since 1985 to expand, protect and promote a network of parks, trails and open spaces throughout the state for use and enjoyment by all. Learn more at www.ptny.org.