1. What is my website’s traffic source?
Your website analytics has a data point called Traffic Sources, these show where your website traffic is coming from. Common online traffic sources are display ads, paid search ads, social media, direct search, and organic search. Community papers, magazines, direct mail, and promotional products also keep your business in front of consumers, building their association between you and the products and services you offer. These sources help bring your business top-of-mind and therefore top of internet searches that would otherwise miss hundreds or thousands of results.
2. How can a small business be most successful online?
It starts with an effective website. Your website needs to answer your visitors’ questions. Go into depth about your products and services. Make sure your website is an appealing, professional page that works great on mobile devices and includes lead-generation forms, video, social media, website analytics tracking & more! A thoughtfully organized website makes site navigation easy for your digital visitors. After you have your website built, focus on building an email list. Consider using our direct email marketing to reach your loyal patrons or target a select region or demographic (age, income, hobbies, etc.) of new customers to receive your message. Finally, use an e-commerce platform (Yes, we do that too!) to ensure that making purchases from your website is simple and secure.
3. Is selling cheap the most effective marketing strategy?
A low price can be a very effective marketing strategy. Companies like Walmart have proven it works. However, it is often not the best strategy for independent, locally owned businesses. Many times, these businesses have trouble being the lowest cost option because of the lack of buying power. Most small businesses can be more successful with a strategy focused on customer experience rather than low cost. Fortunately, experience has continued to gain ground as the most important factor to consumers. According to one study, 86% of buyers are willing to pay more for a great customer experience. Another study states that by the end of 2020, customer service will have overtaken price and product as the key brand differentiator.
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