Target your audience with eye catching, custom emails

Email marketing or email blasts from the Genesee Valley Penny Saver are custom, professional email sent to a specific, targeted audience. We offer our email services in tiers from 0 to 25,000 email addresses. Target your audience by zip code, occupation, household income, age, education, children/family, shopping activities, interests, political party and many more.

Ready to start your email marketing campaign? Email or give us a call at 585-226-8111


Reaching Your Audience Right To Their Email

Find New Customers

Reach thousands of potential customers. Target your message by zip code, age, shopping activities, occupation and more! Contact us to learn about all the ways we can target your message.

Increase Website Visits

Use email marketing to bring new visitors to your website, then convert them into customers. Get detailed reports on delivery, open rates and responses.

Promote Sales & Special Offers

Target the right person with the right offer and get immediate results. 70% of email readers open emails from a company in search of a deal or discount*. We can specifically for 'bargain hunters' to make your next sale an even greater success!

*2018 Social Habit Statistic

Tips For A Successful Email Campaign:

• Have a Good Call to Action (CTA): Why are you sending this email to your audience? Building your B2C email list, visit your website, or special offers/promotions are all popular goals for CTA. Make sure people looking at the email have an easy and direct to complete this goal.

• Don’t Rely on Images: Some email programs/apps don’t load images right away when its opened. Some even require people to click to load the images. If you’re email is focused around images, your message could not even be seen! Focus on creating clear, direct content and CTAs.

• Design With Your Mobile Audience In Mind: Over half of people look at their emails on their phones. Although our email marketing designs are all mobile friendly, we have to remember to keep our information brief, keep the CTA towards the top and make it easy to read.

• Send On The Right Day: Monday and Friday have a lower open and click rate compared to the other days, making Tuesday, Thursday and Wednesday better days to send your email.

• Measure Your Success: We send reports one week after we send out your email campaign with information with your opened rates and clicked rates. We can use this information to see the next steps to take and judges how successful your campaign was.