Also known as free standing inserts or FSIs, newspaper inserts are the single sheet ads placed in the center of the Genesee Valley Penny Saver that are distributed to readers in targeted ZIP codes. Inserts can include a variety of promotional offers such as information on current sales, mini-catalogs, and new product launches.

Inserts can be printed on-site and then inserted into the Penny Saver zip code(s) of choice of our 11 regionally targeted editions

Approvals must be received by noon on the Tuesday prior to the GVPS publication deadline. 

  • Custom design from Penny Lane Printing or provide your own print-ready PDF file
  • Choice of quality paper
  • Professional color printing services
  • Pricing based on volume