• 0

Many business owners wonder, “Is advertising worth the investment?” While we must stress that cost alone will not give you a complete picture of your investment to benefit ratio—and we must point out that planning with respect to your budget as well as aligning your marketing strategy with your advertisement campaign goals are both very important factors when determining your marketing investment—it is possible to determine the cost per 1, 000 persons reached whether you advertise digita… Read more

  • 0

Is print dead? The question echoes from the halls of half-abandoned libraries to lists of discounted magazine subscriptions. The truth is…it depends. It is tempting to group all kinds of publications into one category, yet while it is true that magazines, newspapers and community papers are all printed publications, it’s important to understand that they are significantly different from each other. These differences strongly impact their success in our increasingly digital world. Some ma… Read more