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4 Questions, 4 Answers

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1.  What is the difference between marketing and advertising?

Marketing is all-encompassing. It can be everything from your signage in front of your building to the texture of your business cards. It is your plan for reaching and communicating with your customers. Advertising, on the other hand, is the process of designing and buying ads and choosing the media that will fit your strategy.  While at the GVPS we are known for putting together award-winning advertising plans in our flagship publications, our experienced consultants can also help you create a marketing strategy to achieve your business goals. We’ll work with you to plan everything from in-paper advertising, to commercial printing, promotional products, and digital solutions. Ready to get started? Connect with us today!

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2.  What's more important for your website: design or content?

Design and content are equally important! The content drives traffic to your website, providing valuable information to your customers. But, without the right design, the customers will leave and go to your competitors' sites. In short, confusing and hard-to-navigate design is a quick way to lose traffic—and money. Our digital design and content experts specialize in digital services from SEO and content creation to website development, management, and analytics. Need help with your website? Connect with us today!

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3.  How important is your domain name, and how do you choose the right one?

In a perfect world, your domain name would match your company name exactly—but the world isn’t perfect. In reality, most small business domain names don’t match their actual business name. So, what can you do? Try to match your domain name as closely to your business name as possible. It adds search value and makes it easier for your website visitors to identify they’ve come to the right place. We can make sure you have a great domain name and a great site! Connect with our digital design team today!

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4.  Can my website rank first on search engines in multiple cities?

Yes! Location has a large impact on SEO. The closer someone is to your business, the more likely you will appear as a result. But, with the right content, you could be an organic top result in several cities depending on search terms. Effective SEO requires know-how, diligence, technical expertise, specially crafted content and patience. Google’s search results are an ever-changing algorithm with many factors; for our website customers we include specific keywords, title tags, backlinks and more to give our website customers an SEO boost! Connect with our digital design and content specialists today!  


 Have your own question we can answer? Email us at sales@gvpennysaver.com to be part of our next Q&A section!

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