An advertorial is an editorial article designed to sell a product or service, increase brand awareness and connect with the reader on an emotional level. It can be tailored to any business and can help set you apart as an industry leader. Advertorials are highly effective for educating your audience about new products or services, introducing a new team member or business feature, sharing your story or communicating your enthusiasm and know-how to consumers.
Advertorials are an advertising powerhouse because their…
1. Narrative style entertains and engages readers
2. Editorial format avoids reader “gloss over”
3. Content offers useful information readers want to save and share
4. Subtly blended sales pitch inside content produces more effective buy-in
5. Approachable medium establishes brand-to-reader connection
6. Carefully crafted structure and word choice create an emotional response
7. Text-focused style allows for greater detail
8. Greater depth complements your existing advertising
9. Increased content develops your brand
10. And finally, because advertorials sell!
Not a writer? You don’t have to be! Our on-staff, GVPS content writer can help you create the perfect advertorial for your business. Call us today at (585) 226-8111 or email us at firstname.lastname@example.org!