Genesee Valley Penny Saver, Avon

Editor & Publisher asks an important question. Are readers getting tired of poor user experiences online and digital fatigue? 

http://www.editorandpublisher.com/feature/as-digital-fatigue-sets-in-readers-are-waking-up-to-newspapers/

As Digital Fatigue Sets In, Readers are Waking Up to Newspapers

Seth Godin is an author who sends out a daily email that is sometimes inspirational, sometimes thought provoking and sometimes disturbing. Following is one that I thought might provoke some thought and inspire you to test the waters, even more so, in our “pond.”

“There’s no doubt that the big fish gets respect, more attention and more than its fair share of business as a result.

The hard part of being a big fish in a little pond isn’t about being the right fish. It’s about finding the right pond.

Too often, we’re attracted to a marketplace (a pond) that’s huge and enticing, but being a big fish there is just too difficult to pull off with the resources at hand.

It makes more sense to get better at finding the right pond, at setting aside our hubris and confidence and instead settling for a pond where we can do great work, make a difference, and yes, be a big fish.

When in doubt, then, don’t worry so much about the size of the fish. Focus instead on the size of your pond.”

Although our Genesee Valley Penny Saver pond  is significant in size - over 160,000 circulation, we’re divided up into 11 smaller ponds. When you cast your advertising dollars into our pond, you’ll reap the benefits of a big fish.

1. More of your money will be kept in your local economy

For every $100 you spend at locally owned businesses, $68 will stay in the community.

2. You embrace what makes your community unique

You wouldn’t want your house to look like everyone else’s in the U.S. so why would you want your community to look that way?

3. You create local jobs

Local businesses are better at creating higher-paying jobs for your neighbors. When you shop locally, you help create jobs for teachers, firemen, police officers, and many other essential professions.

4. You help the environment

Buying from a locally owned business conserves energy and resources in the form of less fuel for transportation and less packaging.

5. You nurture community

Local business owners know you, and you know them. Studies have shown that local businesses donate to community causes at more than twice the rate of chains.

6. You conserve your tax dollars

Shopping in a local business district means less infrastructure, less maintenance, and more money available to beautify your community. Also, spending locally instead of online ensures that your sales taxes are reinvested where they belong— in your community!

7. You create more choice

Locally owned businesses pick the items and products they sell based on what they know you like and want. Local businesses carry a wider array of unique products because they buy for their own individual markets.

8. You took advantage of their expertise

You are their friends and neighbors, and locally owned businesses have a vested interest in knowing how to serve you. They’re passionate about what they do. Why not take advantage of it?

9. You invested in entrepreneurship

Creativity and entrepreneurship are what the American economy is founded upon. Nurturing local business ensures a strong community.

10. You made your community a destination

The more interesting and unique your community, the more we will attract new neighbors, visitors and guests.

This benefits everyone!