Henderson Ford dropped off toy donations to the Rochester Christmas Store for their December 6th and 7th shopping event. The dealership is in its 9th year of the annual Henderson Ford Toy Drive.
The Rochester Christmas Store’s annual holiday sale brings dignity and hope to struggling families in Rochester by offering them the opportunity to provide for themselves. The goal of the Christmas Store is to add personal selection and gifting pride to the annual holiday toy giving time.
The store is hosted by Project URGE, Inc. and its ministry to young families, named Mothers In Need of Others. The Christmas Store is made possible through the generosity of churches, businesses, and individuals. Project URGE, Inc. and the ministry teams under its umbrella are committed to creating positive change and development in under-resourced areas of the city, as well as serving other organizations also committed to resolving issues of poverty and race.
Henderson Ford, with the help of business partners: Steinmiller Insurance, The Bay Towne UPS Store, Webster Chamber Health Insurance Enrollment Service, RAMP (Rochester Area Music Project), Edge Advertising Group, OMEROS, and Neubert Financial Services, Inc. were able to collect many donations for the Christmas Store. These business partners have participated for multiple years in this large toy collection campaign. After a month-long collection at their respective businesses, with employees and customers participating, Henderson Ford visited each location to collect the toys and deliver them to the Christmas Store. At the Store, Maria Wehrle, Mothers in Need of Others ministry and organizer of the Christmas Store, worked with a team of volunteers to coordinate inviting shoppers through multiple agency social workers and prepared the Youth for Christ facility to welcome shoppers. During the shopping experience, child care was provided, along with shopping and present-wrapping assistance. A hot chocolate and coffee bar with holiday cookies made the shopping a festive event!