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About Us

Genesee Valley Publications/Genesee Valley Penny Saver was founded in Avon in 1948 by Roger and Jane Harrison. Over the years, the Penny Saver has expanded to include 4 satellite office locations: Batavia, Canandaigua, Brockport and Dansville.

Our magazine-format, free weekly paper currently includes 11 editions, reaching Monroe, Livingston, Genesee, Ontario, Orleans, Steuben and Wayne Counties. Penny Lane Printing, our sister company, offers direct mail, printing and promotional products. The 2nd generation family-owned company employs approximately 160 full and part-time members.

We continue to win state and national awards for our advertising designs. More importantly, we've been recognized with the Gold Standard Award from Circulation Verification Council, which has us ranked first in New York State for market penetration, readership and advertiser response.

Our Mission is to "Reach your customers" – through advertising, direct mail, printing and promotional products. Through our other divisions, Penny Lane Printing and Penny Lane Promotional Products, we offer a variety of ways for you to stay in touch with your customers and grow your business. And you'll love the service and personal attention our talented staff provides.

Learn more about advertising with the Genesee Valley Penny Saver, see our Advertise with us page

Hear what our advertisers and readers have to say about us, visit our testimonials page.

Want to know more about the history of the Genesee Valley Penny Saver? Read our 70th Anniversary Series!